In today’s business ecosystems, information has become a competitive and strategic asset. Being able to exchange data and to interpret the information in the data that has been exchanged in the right context and within a reasonable time is a top priority for many organizations. Starting from three simple but serious questions regarding data semantics, data utilization, and data governance that pop up daily in information-intensive enterprises, we easily identify a value proposition for semantic alignment. However, current techniques that claim to create semantic alignment in this sense are unsatisfactory, both theoretically and as far as the quality of the results is concerned.