Greg Boutin, GrowthRoute Ventures William Mougayar, Eqentia, Inc. Fraser Kelton, AdaptiveBlue Inc

We will review the state of semantic technologies as a business, discuss the near future, and exchange suggestions with entrepreneurs in the space. In particular, marketing semantic applications presents a challenging paradox: attracting early-adopters by promoting Semantic technology alienates main stream consumers; and, marketing toward mainstream consumers creates disinterest with early-adopters.