Marketing in the Web 3.0 World

SEMANTIC MARKETING AND ADVERTISING

This conference will answer the question: how will the semantic web change marketing and advertising? It will be the first comprehensive discussion of these revolutionary technologies in this context, and is designed for an audience of marketing technologists and strategists.

The first solutions are here now, for better targeting of online ads, brand protection, and more relevant search. Solutions for sentiment analysis and real-time web monitoring are following closely. Next up is the evolution towards "Marketing with Data."

Numerous marketing and advertising applications are already being used today, from market research to online commerce and customer service. You will learn how they work, see them demonstrated, and meet the people who built them. You’ll see examples of existing semantic and linked data marketing successes, and get guidance on the pros and cons of trying them for yourself.

Application Areas Include:

• Online advertising
• Faster, better search
• Marketing with Data
• Market research
• competitive intelligence
• Call center operations
• Online commerce
• SEO
• Sentiment analysis
• Mobile applications

Conference Chair: Scott Brinker

Scott is the co-founder and chief technology officer of ion interactive, and works at the intersection of marketing and online technology. His blog, Chief Marketing Technologist (http://www.chiefmartec.com), discusses strategic issues in marketing technology and "data web marketing" – how linked data and semantic web technologies will impact digital marketing. Scott has published articles in Advertising Age and Adweek, and is a regular columnist at the blog Search Engine Land. 

Scott has recently written extensively on how Linked Data and Semantic Web technologies can be leveraged as a marketing vehicle. He discusses the business models that marketers and marketing agencies can use to justify linked data adoption, from enhanced SEO practices to a broader notion of "data branding."