Tracks > Marketing & Advertising


Tuesday, 6/22/2010
Evening Conference Sessions 05:00 PM – 06:00 PM
Title Speakers Audience
New Business and Marketing Models with Semantics and Linked Data Scott Brinker, ion interactive, inc.
Ian Davis, Talis
Michael F. Uschold,
Rachel Lovinger, Razorfish
 Business / Non-Technical
Lightning Sessions 05:00 PM – 06:00 PM
Title Speakers Audience
Developing An Information Delivery Web Business Model Roger Terence Barrow, The Knowledge Dynasty
 Business / Non-Technical
 
Wednesday, 6/23/2010
Conference Sessions 10:15 AM – 11:15 AM
Title Speakers Audience
How Will Semantics Impact Marketing and Advertising? Scott Brinker, ion interactive, inc.
Bruce D. D’Ambrosio, DigitalScirocco
Scott Prevost, Microsoft
 Business / Non-Technical
Conference Sessions 11:30 AM – 12:30 PM
Title Speakers Audience
Online Advertising Brooke Aker, Expert System
Ian Saunders, Crystal Semantics
 Business / Non-Technical
Conference Sessions 02:00 PM – 03:00 PM
Title Speakers Audience
Semantic Tools for More Profitable Online Commerce Jay Myers, bestbuy.com
Barbara H. Starr, Ontologica
Martin Hepp, Universitaet der Bundeswehr Muenchen
Paul Bruemmer, PB Communications
Conference Sessions 03:15 PM – 04:15 PM
Title Speakers Audience
Sentiment Analysis and Market Intelligence Dmitri Soubbotin, Semantic Engines
Ian Hersey, Attensity Group
Shion Deysarkar, Extractiv
Conference Sessions 04:30 PM – 05:30 PM
Title Speakers Audience
The Implications of Semantic Technologies for Market Research Chris C. Arning, Creative Semiotics
 Business / Non-Technical
 
Thursday, 6/24/2010
Keynote – The Power of Pull 08:30 AM – 09:15 AM
Title Speakers Audience
Pull: The Business Shift Behind the Semantic Web David Siegel, The Power of Pull
 Business / Non-Technical
Conference Sessions 10:15 AM – 11:15 AM
Title Speakers Audience
Building Web 3.0 Web Sites John Walker, SemanticClarity
Mark Birbeck, Backplane Ltd.
Mark Windholtz, AgileDNA
 Business / Non-Technical
Conference Sessions 11:45 AM – 12:45 PM
Title Speakers Audience
Semantic Search: New Technologies, Ideas and Companies Anand Rajaraman, Kosmix
Dmitri Soubbotin, Semantic Engines
Shree Pragada, ExeCue, Inc.
 Business / Non-Technical
Data as the New Marketing Channel Scott Brinker, ion interactive, inc.
Dhruv Bansal, Infochimps
Gil Elbaz, Factual, Inc.
Josh Jones-Dilworth, Jones-Dilworth, Inc.
 Business / Non-Technical
Conference Sessions 02:00 PM – 03:00 PM
Title Speakers Audience
Ontology-centric knowledge discovery in a Contact Centre for Technical Product Support Christopher J. O. Baker, Innovatia Inc.
 Technical – Introductory
Google Rich Snippets Kavi Goel, Google
Pravir Gupta, Google
 Business / Non-Technical
Conference Sessions 03:30 PM – 04:30 PM
Title Speakers Audience
Mobile Semantics Brooke Aker, Expert System
Lars Hard, ExpertMaker
 Business / Non-Technical
The Social Fabric of Semantics Jamie Taylor, Metaweb Technologies, Inc.
 Business / Non-Technical
Conference Sessions 04:45 PM – 05:45 PM
Title Speakers Audience
Semantic Social Networking Panel Amit P. Sheth, Kno.e.sis, Wright State University
Jamie Taylor, Metaweb Technologies, Inc.
Kimberly Chulis, Core Analytics, LLC
Wen Ruan, TextWise
 Business / Non-Technical
Product/Service Offering
Linking Data: The Legal Implications Mark Leyden, DERI
 Business / Non-Technical