SemTech 2009 Audio – Contextual Awareness

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Alex Iskold, AdaptiveBlue
Jeremy Bentley, Smartlogic

Brian Crook, Cerebra

Semantic Search is often considered to be the holy grail of applying semantics to the web. But there is another set of applications that are gaining prominence – contextual. Several companies are applying semantic technologies to infer user context and then provide enhanced experience on the web.


This discussion will look at how semantics can be applied to gathering and interpreting context. It will look at situational awareness, entity extraction APIs, semantic preview technologies, context-based social technologies and contextual shortcuts.


Contextual Awareness.mp323.78 MB
Speakers Profiles:


Alex Iskold is a Founder/CEO of AdaptiveBlue, a company focused on pragmatic semantic technologies. Alex is also a feature writer for one of the top technology blogs – Read/WriteWeb and a member of SemanticGang podcast.

Hundreds of articles on ReadWriteWeb:


Jeremy Bentley is CEO of Smartlogic and the inventor of Semantic Middleware – whereby ontology-driven navigation and classification software is used to enhance the user experience and classify information to provide Findability.

Findability links people to relevant information via context, and is a vital element in ensuring people have the best user experience when searchong for information.

Smartlogic has concentrated on delivering its Findability system to research intensive organisations, i.e those organisations that best need to harness their information assets. The software is called Semaphore and is employed at leading investment banks; hedge-funds; government organisations; health care providers as well as traditional and new media businesses.


Brian Crook is a Founder/President of Cerebra, a company focused on improving consumer online content and advertising.

Cerebra "Content Atoms" is a next generation content intelligence and interoperability platform leveraging semantic technologies to increase the relevancy and portability of web content, advertising and products. Cerebra was founded in 2001 around technology acquired from the University of Manchester. In 2008, with initial capital infusion from Intel Capital, Cerebra was spun-out of Software AG as part of a management buy-back to address contextual content and advertising.

Semantic Universe Network is a joint venture of Wilshire Conferences and Semantic Arts and Cerebra