Pull: The Business Shift Behind the Semantic Web
  David Siegel   David Siegel
Author, Consultant, and Investor
The Power of Pull


Thursday, June 24, 2010
08:30 AM – 09:15 AM
Level:  Business / Non-Technical

Location:  Grand A

David Siegel is the first author to articulate the capabilities and potential of the Semantic Web for business people. And he has a message for business people and developers alike: Customers want to pull information, products, and services to them. They want to be much more in control than they are today. When companies start collaborating, customers win. That collaboration is what will bring the semantics onto the web, rather than in semantic silos that have no leverage. If we’re going to accelerate the semantic web, we’ll need to make it more useful to more people, and that opportunity is here, now, in the shift from pushing to pulling. By looking at the business landscape from a pull perspective, we will show how everyone can win. Don’t miss this action-packed session full of examples and new videos based on David’s book, “Pull”.

David Siegel is an author, consultant, and investor focusing on the future of technology, the Internet, and business. Always on the cutting edge, Seigel is credited with being one of the first entrepreneurs and designers in the emerging web site design business, designing his first site in 1993. He started blogging in 1994 (before the term was invented) and started one of the first web design and strategy firms in the same year. Seigel has been writing books about the Web since 1995:

  • 1995: Creating Killer Web Sites (Macmillan; translated into 16 languages)
  • 1997: Secrets of Successful Web Sites (Pearson)
  • 1998: Creating Killer Web Sites II (Pearson)
  • 1999: Futurize Your Enterprise (Wiley)
  • 2010: Pull (Penguin)
Seigel has an undergraduate degree in applied mathematics from the University of Colorado at Boulder (1982) and a master’s degree in computer science from Stanford (1986). He worked at Pixar Studios one year before going into business for himself. He has designed or produced three of the world’s top-50 typefaces (in terms of sales) and started designing web sites in 1993. He has taught graduate design courses and seminars in marketing and business. He started one of the first online design and strategy firms, Studio Verso, which he sold to KPMG in 1999. Seigel has been lecturing and speaking about the Web since 1995, and about the semantic web since 1998. He has delivered over 100 speeches on the Internet and business. Since 2000, David has been an active angel investor, advisor, and board member. He is chairman of LTR.com, based in New York City, and Primoris Brick and Paver company in Phnom Penh, Cambodia. He also lectures on dark chocolate and has been doing professional chocolate tastings since 2002.

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