How will the semantic web change advertising and marketing? At this year’s Semantic Technology Conference in San Francisco, we’ll have 15 sessions that explore the state-of-the-art of semantic web and linked data technologies in the realm of digital marketing. In this advance webinar, we’ll give you a sneak preview of the topics that will be covered at the conference, including semantic advertising networks, Google Rich Snippets, GoodRelations linked data in e-commerce at BestBuy, semantics in social media, marketing in semantic search, data as a new marketing channel, and more.