Marketing and the Semantic Web: Sneak Peeks and Big Ideas

May 28, 2010 – 11:00am12:00pm

How will the semantic web change advertising and marketing? At this year’s Semantic Technology Conference in San Francisco, we’ll have 15 sessions that explore the state-of-the-art of semantic web and linked data technologies in the realm of digital marketing. In this advance webinar, we’ll give you a sneak preview of the topics that will be covered at the conference, including semantic advertising networks, Google Rich Snippets, GoodRelations linked data in e-commerce at BestBuy, semantics in social media, marketing in semantic search, data as a new marketing channel, and more.


ion interactive
Scott is the co-founder and chief technology officer of ion interactive, a leading SaaS provider of post-click marketing services. ion’s customers including leading marketing organizations from American Greetings to Wyndham Worldwide. He has worked at the intersection of marketing and online technology for over 15 years. He also writes a blog, Chief Marketing Technologist (, that discusses strategic issues in marketing technology and management. One of his key topics has been “data web marketing,” how linked data and semantic web technologies will impact digital marketing. Scott frequently speaks at marketing conferences such as SMX and SES, has published articles in Advertising Age and Adweek, and is a regular columnist at the blog Search Engine Land. He has a BS in Computer Science from Columbia and an MBA from MIT Sloan.